Inspiring Women: Sharon Hayes: Putting the Social in Social Media

For many, Sharon Hayes needs no introduction, having been profiled for her social media savvy in publications such as The Huffington Post I've found that her daily interactions and positive messages on Twitter, Sharon shows how to use social media to good advantage because she gives so much through the medium. I remember Sharon tweeting about welcoming everyone we encounter on Twitter because all of us were new once. She doesn’t like direct messages via Twitter but prefers to engage in conversations via her stream and also offers a lot of strategies for getting optimum usage out of Twitter.

However, most influential for me is Sharon’s concept of “snacking.” Social media and our multitasking, technology-driven culture embodies a condition Sharon aptly calls “relationship snacking.” (Another woman I admire used the phrase “treating others like fast food.”) And this is possible not only with an uncountable number of Facebook friends or Twitter connections but in every day encounters among family and analog friends. Not giving the time of day and not being equal to the relationship, I see this for myself so often. Sharon acknowledges her own difficulties, neglecting friendships over time and feeling resentful when others multitask in her presence. That’s why her Twitter usage is so striking, inviting others into conversation, sustaining the interchange and showing genuine concern.

I’m also drawn to Sharon’s words on information snacking: “We skim and get the general idea of information rather than absorbing and understanding it.” I’m especially guilty of this activity. Sharon suggests filtering, taking the time to understand what’s relevant to us, and “take action.” It reminds me a quote from Hesse, “only the thinking we act on has any value,” and the distinction between information and knowledge explained to me by a teacher “knowledge is what you have after all the notebooks have been burned.”

Sharon has two intriguing books scheduled for publication in 2012, My Paradigm Shift, which is about her own personal growth, and another highlighting others' success stories, Don't Tell Me I Can't.

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Open to the unknown

Today's #Trust30 prompt by Jonathan Fields asks: “What alternative opportunities, interpretations and paths am I not seeing?” In a field facing potentially drastic changes, librarianship, this is extremely relevant for me. So rather than defining myself as a librarian or information specialist, person, whatever it is, I have to ask, what do I like to do, what am I good at, what new abilities might I want to acquire? Maybe I don't know the answers to any of these questions right now.

Take computing. I had great difficulty using a computer when I was younger, had to rely on help from my father to pass a math course, or from more skilled peers just to type a college essay into a word processor. I knew nothing of commands or programming, could barely play games even, and for me a computer was little more than a sophisticated typewriter.

This all changed with the world wide web, software developed to browse it and information placed on remote servers for me to find using these tools to help me in my library work and answer questions for the people I served as well as for my own personal interest. And all this was completely unknown to me several years before, I could not have conceived of it, even as others were working hard to turn it into reality. And what followed has been a long fascination with information discovery on the internet. Finding. I think of the Latin word invenio, I find, I come upon, from which comes our word "invent."

So the path for me in the future may or may not involve a library building. It may involve skills used in finding and organizing and presenting information, connecting people with people and information, or it may be something I haven't even thought or heard of. My colleague Bill Mayer is known to say that the distinction between the library and IT in organizations or the distinction between the library and the network is dissolving. In a place, be it a business, educational institution or municipality, where these things are conundrums, this can present an opportunity for someone interested in information and knowledge, making things accessible for people and putting them to use. And I once worked with a scientist who told me it was my job to make myself obsolete, and if I did, and did it well, there would potentially be other opportunities and rewarding work for me. I believe he is right.